‘Don’t Eat Takis’ - Takis UK Launch
My Contributions
Motion Design Concepts
Motion Design Styling
Storyboarding
Motion Design
2021
To mark the launch of Takis in the UK we created a campaign with a fiery warning about the snack’s spice levels, going so far as telling the public: "Don’t Eat Takis". Coinciding with the recent HFSS advertising ban on snack food brands, we projected this message all across town, most notably on the Houses of Parliament – making it the first projection of its type actually in favour of the government!
Being the sole motion designer on this project, I had to think of an absolute fire solution to bring the Takis branding and the campaign attitude to life, on screen. I created all animated outcomes for the digital screens, projections, digital screen vans and social media posts.
Digital Van Loops
For the campaign we got a bunch of vans that had huge LED screens on them to drive around London, which had this loop on constant rotation. Telling the public to totally ‘not eat Takis’.
