EE One Braham
My Contributions
Design & Concept
Illustration
Motion Design
Character Animation
2022
We know most people walking around near One Braham are office workers. On their way to pick up their morning coffee from Pret or walking with their head down and their mind already in the excel spreadsheet they've got to get done by lunch time.
In other words, they're probably not in the most positive mindset.
One of the best things about the EE network is the ability to stay connected and share the random, silly stuff we find on the internet with each other that makes us laugh. So using the One Braham LED window we will do the same; from cat and dog videos to emojis and GIFS. All the crazy wonders of the internet can come alive to tell shoppers our store is open whilst also putting a smile on their face.
In-Situ
The animation had to be provided as a single video but during production we had to be mindful to have specific content that was shown on the front screen (wrapping around the store). I had alter messages and change scale depending where the viewer may be standing.
